Longines Masters "GLAM SLAM " Takes Los Angeles
11th August 2016 Los Angeles

When the best riders in the world meet an award winning Chef, live music performances and art installations, you get a the Longines Masters! The only event that takes horse jumping higher and brings a new mindset in equestrian glamour!


LOS ANGELES (August 10, 2016) – The Longines Masters of Los Angeles, Paris and Hong Kong will start the amazing journey spanning the three continents with the American leg taking place September 29 to October 2 at the Long Beach Convention Center; the first major equestrian competition following the current international competition. The Longines Masters of Los Angeles will bring together the best riders in the world for four days of competition and a unique cultural experience. The event will offer guests a custom-designed menu by 2 Michelin star Belgian Chef Yves Mattagne, a live musical performance by world-renowned singer JAIN, art installations from the Long Beach Museum of Art, high-end shopping in the Prestige Village, a star-studded opening Gala, and a Kids Corner with educational experiences and family-friendly activities.


The full experience provides unparalleled networking and social opportunities with some of the top businessmen and international brands in the world while the event’s red carpets are graced by Hollywood notables such as Jessica Springsteen and parents Bruce Springsteen and Patti Scialfa, Jennifer Gates and parents Bill and Melinda Gates, Destry Spielberg and parents Steven Spielberg and Kate Capshaw, actress Kaley Cuoco, Denise Richards, and many more.


“The Longines Masters of Los Angeles will offer a full and unique experience unlike any other sporting event in the world,” said EEM Founder & CEO Christophe Ameeuw. “There’s something here for everyone in the family. Guests will see live music, taste some of the most exquisite dishes, shop at some of the world’s leading luxury brands, learn through educational programs, and meet and receive autographs from the best riders in the world. Our guests are much more than spectators – we immerse them into the culture of the event.”

Decorated Belgian Chef Yves Mattagne will, once again, bring his transatlantic cuisine to California. Known for his premium seafood fare complemented by classic rich French sauces and exotic ingredients, Mattagne will treat VIP guests to culinary offerings inspired by his love of serving the ‘fruits of the sea. “It’s an absolute pleasure to be preparing a custom-made menu for the Longines Masters, one that will match the sophistication and exquisiteness of the event” said Mattagne. “It brings me happiness to be able to share my love for cooking with the people of Long Beach and its visitors.”


The Long Beach Museum of Art will serve as the official art partner of the Longines Masters of Los Angeles and showcase its breadth of one-of-a-kind pieces that have been curated to reflect the strength and spirit of the Longines Masters. Displayed at the heart of the Prestige Village, the artwork will showcase a selection of diverse contemporary masterpieces by various international artists, creating a unique interaction between the public and these magnificent life-size works of art. “The inspiration that can come from a blend of art and sport is something extraordinary that we’re excited to share with the city of Long Beach,” said Ron Nelson, Executive Director of the Long Beach Museum of Art. “We’re honored to partner with an organization that values the arts as much as we value the equestrian sport.”


Luxury boutiques include an elegant showcase whereby Longines, the Title Partner and Official Timekeeper of the event, will display some of its most emblematic watch collections. International luxury brands will also be present to offer unique shopping experiences for guests at their exclusive pop-up shops in the Prestige Village.


Spectators will be treated to a glimpse of other equestrian disciplines, including dressage and polo. Dressage is as much an art as it is a sport, a skilled form of riding that is known to create a unique and special bond between horse and human. Spanish horseman Santi Serra, who has traveled the world performing and is known for his Sercam shows which involves “natural dressage,” will also give a dazzling performance that demonstrates the graceful movements of horses and the harmonious balance between man and animal.


Completing a weekend full of equestrian sports, guests can expect to experience the thrill of a high-speed indoor polo experience when the La Martina Polo Experience at the Longines Masters takes the ring on Saturday The fast pace and physical contact of the game, the strength and maneuverability of the horses, and the skill and accuracy of the players, makes for a real treat for Longines Masters fans.


In addition to the family-friendly activities in the Kids Corner, children will enjoy customized educational programs and unique experiences such as meet-and-greets with riders, grooms, and other event staff.


Stay connected for further updates and essential information, coming soon!