Kick off the European leg during an exceptional show at the Lido de Paris.

14 November 2017 - EEM World

EEM launches the Season III of the Longines Masters series Paris-Hong Kong - New York and kicks off its European stage at an exceptional show at the Lido de Paris.

It was during a totally new show, on the stage of the biggest cabaret of the French capital that Christophe Ameeuw, CEO of EEM and Founder of the Longines Masters Series Paris-Hong Kong-New York lifted the veil on the novelties of the third season and kicks off the Longines Masters in Paris!

The Longines Masters of Paris will take place from November 30 to December 3 at the Parc des Expositions Paris Nord Villepinte - Hall 5B - in parallel with the Salon du Cheval de Paris. This European milestone marks the launch of season III of the Longines Masters series which will continue in Hong Kong from February 9 to 11, 2018 and, for the first time, in New York from April 26 to 28, 2018.

"With the help of the Longines Masters, offer the most beautiful showcases in the world, Paris, Hong Kong and New York, to stage equestrian sports and continue to bring them to the forefront of the international scene," said Christophe Ameeuw, CEO of EEM and Founder of the Longines Masters Series. This sentence has made sense today because the 200 or so guests present at the LIDO in Paris were able to attend a real show in the presence of the greatest personalities of the equestrian world.

The pioneer and visionary Christophe Ameeuw and his teams of EEM once again decided to create the surprise by choosing a scene of first choice to launch the season III of the prestigious series, that of the LIDO of Paris. The Parisian cabaret is Partner of the Longines Masters of Paris and the director of the magazine "Paris Merveilles" is none other than the genius Franco Dragone, himself Artistic Partner of Longines Masters on three continents. Two natural and international partnerships, featuring the common values of elegance, excellence and innovation.

Orchestrated as a show, incorporating an unexpected staging and special effects, this press conference opened as if by magic with the horse show horse and equestrian artist Clémence Faivre, before giving way to a real TV set reconstituted for this occasion, since the press conference was filmed and broadcast live for the first time on the new digital channel:

The kickoff of season III of the Longines Masters Paris-Hong Kong - New York series was given by its Founder Christophe Ameeuw and Juan-Carlos Capelli, Vice President and International Marketing Director of Longines, Title Partner and Official Timekeeper of the Longines Masters series on three continents.

Replay the press conference :